About Artificia1
Most AI advice comes from people who’ve never had to prove or justify ROI.
We provide practical AI training, strategy, and agent builds for ambitious SME businesses, delivered by people with real operational experience in running businesses.
Company
Artificia1 Ltd (Company No. SC846045)
Founded and led by
Matt Neal
Based in
Basingstoke, serving SMEs across the UK
Focus areas
AI Training, AI Strategy and Adoption, AI Agent Design and Build, AI Security and Compliance
Client profile
Ambitious SMEs with 25 to 250 employees
Track record
400+ people trained, £750,000+ in financial benefit delivered, 4.8/5 average rating
From the founder
Why I started this:
a note from the founder
I spent years inside a FTSE 100 businesses running M&A and transformation programmes. Big budgets, dedicated change teams, and a structured process for making sure new technology actually helped the people using it every day.
Then I’d talk to SME owners: brilliant operators, building real businesses, but expected to figure out AI adoption alone, usually after hours and over the weekend. Usually help came in the form of a YouTube video or a LinkedIn post, promising results in five minutes; No change function. No dedicated budget. Just a founder or MD trying desperately to keep up while running everything else.
Artificia1 exists to help and support those people.
Businesses without 1000’s of people in them, can get the same calibre of AI support that a FTSE 100 business can afford to build internally, without needing the FTSE 100 headcount or eye watering budget to get it.
The business started as a two-person adventure. Within the first year, my co-founder who helped set the foundations stepped back, and I took the business forward with the support of my family, and a little help from my friends.
I’d never worked a day in sales professionally, before founding Artificia1 (a slightly terrifying realisation about twelve months in!). What that means for our clients is that rather than sell them something shiny, or the latest tool, my only focus is to diagnose and resolve problems; which is why all of our services have ROI targets. After spending a decade as a Solution Architect — problem solving is in my DNA, and always will be.
Matt Neal
Founder
Our principles
What we believe about AI adoption
Everything we build for clients comes back to four ideas.
The team
The people behind Artificia1
Matt Neal
Founder
Before founding Artificia1, Matt spent a decade inside FTSE 100 business leading M&A and transformation programmes. Since starting Artificia1, he’s trained hundreds of people directly, keynoted at events including the BPD AI Summit and Leeds University, and built the frameworks Artificia1 runs on today. The Artificia1 AI-101 syllabus has been crafted over almost two years, 8 iterations and hundreds of hours of development.
Away from client work, Matt competes at a high level in regional badminton and races in the UK 5Club Mazda MX-5 championship.
Emma Cosgrove
AI Transformation Director
Emma brings 20+ years of enterprise transformation experience to Artificia1, including a role as Head of Business Transformation at Bytes, where she led complex adoption and change programmes from strategy through to delivery. At Artificia1, Emma leads delivery after a Strategy Engagement: turning the 90-day plan into a process your team actually adopts, bringing enterprise-level structure and pace to a business your size.
Why “Artificia1”?
Pronounced “Arr-tih-fish-e-ah-one” - Swap the last letter for a number and “Artificial” becomes “Artificia1”: a small nod to what the business does, and it abbreviates quite nicely to “A1” - "the best".
None of this counts for much without being honest about our results. Our track record so far: 400+ people trained, £750,000+ in financial benefit delivered, and a 4.8/5 average rating across every training session run. Numbers we’re measured against on every engagement.
Not sure where AI fits in your business?
That’s exactly what a Discovery Call is for.